Employer Branding: The Dennis Approach

Wednesday, 08 March 2017 11:31
Employer Branding: The Dennis Approach

Last week, we released a new blog post where we interviewed Adestra’s HR team to find out how they approach Employer Branding online. All following on from our first blog post back in 2016 finding some great examples of Employer Brand Storytelling. 

When we approached Dennis Publishing to see if we could have a similar interview with their staff regarding how they’re telling their story online, we were happy when they jumped at the chance to get involved. 

So if you’re here now (which we know you are) and if you’re excited (how could you not be), look below to find out the Dennis approach! 

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14 easy ways to improve your ‘about us’ page

Wednesday, 14 December 2016 11:39
14 easy ways to improve your ‘about us’ page

In a recent blog post we highlighted 49 examples of everyday Organisation’s making a good effort to tell their story with the aim of improving their Employer Brand. To continue with this theme we wanted to highlight some great examples of Organisations with innovative ‘About Us’ pages. Once again, we ignore the massive goliath corporations and the uber-cool start-ups and try to provide examples and insights from “Everyday” Organisations. We hope that the examples in this blog post will inspire you to freshen up your ‘About Us’ pages. 

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49 Examples Of Employer Brand Storytelling

Wednesday, 12 October 2016 13:28
49 Examples Of Employer Brand Storytelling

Your Employer Brand being shared on social media is becoming increasingly important in the world of Recruitment. There are lots of surveys showing crazy high stats for social media job searches, for example, 83% of job seekers use Facebook to look for a new role, with 40% also using Twitter. I am a little sceptical of how these results were arrived at and how applicable they are to the UK jobseeker market. One claim that can easily be evidenced with some basic searches is that very few average companies make any real effort to tell their employer brand story. I know this from my very recent experience of researching this article which took me weeks to find the few organisations who make any attempt to do this. The multi-nationals and uber-cool internet start ups are typically excellent at this and place a high value on providing a real insight into their culture and values. Potential employees can start to get a real feel for what it might be like to work in these organisations. We were interested to pull back the curtain and show examples from organisations who are not start ups, are UK based and have less than 1,000 staff - what we call an "Everyday Organisation".

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Why Glassdoor is the most important recruitment tool you probably don’t use

At the turn of the year we invited Ravi Edwards from Glassdoor to sit on a panel at one of our Corporate Recruiters Networking Events. I was also on the panel, along with a senior executive from Linkedin. The subject up for discussion was ‘Employer Brand’. However, once the panel had introduced themselves and explained what they do, the subject on everyone’s lips was Glassdoor. Some were outraged when they learnt for the first time that any one of their employees, with little verification, could post a scathing review of their employer. Hey, welcome to the internet people! Comment is free and uncensored.

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