Last week, we released a new blog post where we interviewed Adestra’s HR team to find out how they approach Employer Branding online. All following on from our first blog post back in 2016 finding some great examples of Employer Brand Storytelling.
When we approached Dennis Publishing to see if we could have a similar interview with their staff regarding how they’re telling their story online, we were happy when they jumped at the chance to get involved.
So if you’re here now (which we know you are) and if you’re excited (how could you not be), look below to find out the Dennis approach!
It was just last week we held our first 2017 Corporate Recruiters London event at Sway Bar, and what an evening it was! So we thought, seeing as how much of a success the event was, why not boast about it in a blog post? We’re joking of course, we won’t be boasting, we just want to let you all know how it went and what all 66 of us got up to. Most importantly, it’s great just to sit back and remember the good times we had and how much we learned about Employee Engagement.
In June last year Microsoft announced their largest ever acquisition. Purchasing LinkedIn for a price that works out as just over $26 billion. The recruitment world did not dance with joy at this news, as anyone who's been around a little while knows that when a product/service you use gets sold for a massive price, the simple laws of economics mean that the buyer will be wanting to recoup this money and soon. 7 months on, LinkedIn looks to have already started this with price rises and the retirement of some features that you can only access if you upgrade to more expensive products.
In a recent blog post we highlighted 49 examples of everyday Organisation’s making a good effort to tell their story with the aim of improving their Employer Brand. To continue with this theme we wanted to highlight some great examples of Organisations with innovative ‘About Us’ pages. Once again, we ignore the massive goliath corporations and the uber-cool start-ups and try to provide examples and insights from “Everyday” Organisations. We hope that the examples in this blog post will inspire you to freshen up your ‘About Us’ pages.
Your Employer Brand being shared on social media is becoming increasingly important in the world of Recruitment. There are lots of surveys showing crazy high stats for social media job searches, for example, 83% of job seekers use Facebook to look for a new role, with 40% also using Twitter. I am a little sceptical of how these results were arrived at and how applicable they are to the UK jobseeker market. One claim that can easily be evidenced with some basic searches is that very few average companies make any real effort to tell their employer brand story. I know this from my very recent experience of researching this article which took me weeks to find the few organisations who make any attempt to do this. The multi-nationals and uber-cool internet start ups are typically excellent at this and place a high value on providing a real insight into their culture and values. Potential employees can start to get a real feel for what it might be like to work in these organisations. We were interested to pull back the curtain and show examples from organisations who are not start ups, are UK based and have less than 1,000 staff - what we call an "Everyday Organisation".
It seems like only the other month we ran our last Corporate Recruiter’s Networking Evening. I just opened my calendar to check and it was February that we last got together in Brown’s Restaurant Covent Garden. The year is flying by so fast it’s worth taking a little time out away from the madness of the day to day to get a little more strategic. This I suspect was the aim the 40 of us who turned up at the Sway Bar in London on Tuesday evening to talk about Talent Brand, Attracting Talent and all things related.
At the turn of the year we invited Ravi Edwards from Glassdoor to sit on a panel at one of our Corporate Recruiters Networking Events. I was also on the panel, along with a senior executive from Linkedin. The subject up for discussion was ‘Employer Brand’. However, once the panel had introduced themselves and explained what they do, the subject on everyone’s lips was Glassdoor. Some were outraged when they learnt for the first time that any one of their employees, with little verification, could post a scathing review of their employer. Hey, welcome to the internet people! Comment is free and uncensored.
Is your recruitment process eating up your time and/or budget? If so, then chances are that an Applicant Tracking System would benefit you. In a nutshell, your whole recruitment process can be copied to a digital format to enable you to make hires faster and ensure the whole team collaborates, without the need for photocopying application forms and resorting to expensive traditional agencies.