Why does technology fight me?

Thursday, 27 March 2014 00:00 Written by
Why does technology fight me?

I have never met anyone who hasn’t shouted in frustration at technology at one time or another (and shouting can be an understatement). So why is this the case? It seems hard to go about life these days without being told about a new smart technology that is supposed to make our lives easier, so what’s gone wrong?

 The ‘S’ word

Smart devices, smart phones, smart this, that and the other. We seem to be very quick to throw this word around today, but if there is one trait all of this technology has, it is certainly not smart.

Byron Burgers and a HR lesson

Thursday, 27 March 2014 00:00 Written by
Byron Burgers and a HR lesson

If you have been to one of our Non-Profit training days in London recently you will probably recognize Byron Burgers. One of their restaurants is situated just around the corner from one of our training venues and Adrian often treats attendees to lunch there.

HR Magazine have an interview with Head of HR at Byron Burgers, Steve Rockey. What strikes me about Steve is the fact that he had an awareness and appreciation for the brand before he even joined Byron.

My 4 favourite tools that help me manage Social Media

I manage the day-to-day running of the EasyWeb social media output. My job is to find interesting and relevant content to share with our Twitter, Facebook & Linkedin followers. There are a few tools that I use to help me manage what content is distributed where and to track the amount of people actually looking at the content. Here is an overview of some of the tools I use and the benefits I get from using them.

2014 Events Schedule

Monday, 25 November 2013 00:00 Written by
2014 Events Schedule

I've been working hard booking in events for quarter 1 of 2014 and we now have a range of webinars and workshops live on our Eventbrite page available for you to book now.

Why you should join Linkedin groups

Friday, 04 October 2013 00:00 Written by
Why you should join Linkedin groups

I will explain why you should be joining groups, which ones you should be joining and the benefits group membership can bring.

The main reason you should join groups is essentially you can message anyone within that group for free* – even if you are not connected to them. The 2nd reason is that it is a great way to keep up with the latest news in your industry. I recommend that you join the top 50 groups that are relevant to you and your industry. This will mean that you have access to the top talent.

Searching Linkedin Using Advanced Search Techniques

I’m sure you are all aware that using the advanced search button on Linkedin you area able to filter your results by a number of different factors including location and job title. These filters work, but if you are serious about recruiting on Linkedin there are some more advanced techniques you should know about. The next couple of weeks are dedicated to searching Linkedin using advanced techniques.

Boolean

No I’m not insane, this rather odd technical term can make a big difference to your searches. Using Boolean searches you can not only search multiple terms at once but you can also exclude search terms that will filter out irrelevant results. For the purposes of this exercise the main commands you need to know are AND, OR, NOT, (BRACKETS) and “QUOTATION MARKS.”

If you are recruiting for a Marketing Manager you may search Linkedin for those within the area who have the job title Marketing Manager.  This search bought back over 8.8 million results, this is because it was simply searching for anyone who may have mentioned marketing and manager in their profile – as you can see in the image below the search picked up an account manager for a marketing firm.

Just as an example I’ve included an image of a search I’ve done where I searched marketing OR manager which bought back a staggering 43 million results.

By using advanced search techniques you can filter these results to include only those that you are actually interested in approaching. In fact simply by using quotation marks around your search terms you can easily ensure that only those with that exact job title come up in your search.

As you can see searching with the command AND brings in those who have those 2 words within their profile.

I’m hoping that you can see this coming together as a way to make more complex searches and I hope that this doesn’t scare you.

(“human resources” OR hr OR personnel) AND (manager OR mgr OR executive) NOT (director OR owner OR founder)

Building a search in this way allows you to search for the function (“human resources” OR hr OR personnel) the seniority (manager OR mgr OR executive) and to exclude those that you really don’t want to see (director OR owner OR founder) – You can also select to include only current job titles, this will eliminate those that might have been a HR manager 10 years ago but have specialised in something else for the last 10 years.

Hopefully you are beginning to see how recruiting on Linkedin is not a huge chore. More next week on Advanced Search Techniques.

SHARE THIS:

   

Social Media Buttons Courtesy of: http://www.designbolts.com

Random Tip: You can use Formstack for create a form for anything! We've just picked our Christmas dinner choices on it! www.formstack.com

7 Deadly Sins of Job Board Advertising

Monday, 28 October 2013 00:00 Written by
7 Deadly Sins of Job Board Advertising

Avoid these potentially costly mistakes for job board heaven. Plus the link to the "Maximising Results from Job Board Advertising" Webinar.

Tip 1 – Never use plurals.

You may be searching for more than one person but those people aren’t searching for more than one job. Take this example found on Total Jobs. There are 6 additional jobs listed when I searched for “administration assistants” rather than simply “administration assistant.” Those jobs are unlikely to be found easily by potential candidates.

 

Tip 2 – Use job titles people will actually search for.

Now I’m no expert and I would have loved to see the job description on this one but is this title not just a little weird? It’s not like I will suddenly wake up one morning and decide that my life’s goal is to become a “teenage pregnancy implementation manager.” (Although the pay is reasonable)

In all seriousness though take a moment to think about your job title. While your employer may have an internal name for a certain job, to get the maximum response you should revert to the most relevant job title, one that candidates will actually want to search and apply for.

Tip 3 – Confirm your chosen job title is the most searched for job title for the given vacancy.

Following on from tip 2 really but if you are searching for an admin assistant, then say so – even if the official job title is Paperwork and Typing Executive or such. You can find the relevant information by:

Using the job boards own search data

Carrying out a Linkedin people search

Using Google’s keyword tool

Tip 4 – Pick the right location.

You should understand how your job board lists jobs based on location and also how your potential candidates may search for jobs. If the candidate lives in a small village chances are they won’t search for jobs within that village. They may search for the nearest town etc. Therefore if your job is in a place that isn’t too well known or you aren’t sure that people will search for your location then list it as the nearest town to ensure maximum exposure.

Tip 5 – Make an effort.

Make sure your advert is well written and contains a good job description. Take a look at the way Easy Web Recruitment write adverts. They are so much more detailed compared to some of the competition. This means that not only can potential candidates find our adverts quicker but they can make an informed decision as to whether to role is right for them.

Tip 6 – Speak to your candidates.

Sell them the role. Your advert should explain what the role entails and why they should want to do it. This is especially important if the salary isn’t huge or there are other elements to the role that may not appeal to your potential candidates. A term we like to use in marketing is “sell the benefits, not the product.”

Tip 7 – Sell your organisation.

If you work for a great company then tell people. Use facts and figures to explain what your company is good at and why. You can include information in here about what it’s like to work for the company although this isn’t as important, but if your company does take good care of its staff (which it should do!) then why not shout about it?

easyweb

See our "Maximising Results from Job Board Advertising" webinar here.

SHARE THIS:

Social Media Buttons Courtesy of: http://www.designbolts.com

 

Random Tip:

Sport Pursuit – Whether you run, bike or ramble, these guys do sell some great stuff at amazing prices, sometimes slightly random but I am hooked. http://www.sportpursuit.com/

Choosing the right Job Boards

Tuesday, 15 October 2013 00:00 Written by
Choosing the right Job Boards

Over the next couple of weeks we will focus on getting the most out of your job board advertising. I will explain some of the common mistakes that will mean you may as well have thrown your money down a drain.

Choosing the right job board

It is important to note that picking a job board will always be part judgement and part luck.

These tips are meant as a guide but you should always use the intelligence you have to hand to monitor job board performance. Individual roles will work differently on different boards.

Tip 1 - You should make sure that you search the job boards yourselves to gauge how many roles they have, how many are a similar type to yours and some will tell you how many applicants each role has already received. This will give you a good idea which job boards will be the most useful to you. If there are loads of similar jobs chances are that the people you are looking for are already searching that board – if the other recruiters have done their research too that is!

Tip 2 – Ensure that you post your job in the right categories. This will ensure maximum results when job seekers are searching for your roles. Those that search by category who are looking for a secretary role may only look in that category, therefore even though there may be an industry specific category that fits, these people won’t find it there.

I ran an example search on Reed and out of 209 temporary “administrator” jobs in London, only 132 were in the admin/secretarial & PA category. This administrator role was advertised in the charity/volunteer section and was not displayed at all when the search was narrowed down to the admin/secretarial & PA category.

While you may argue that there are those that won’t filter the search down you can bet that there are those that will. You will be missing out on these people one of whom could be your ideal candidate.

Tip 3 – Make sure you get value from your job boards, ask them the average number of applicants per role listed. It’s all very well that they have the most jobs listed but if people aren’t applying for them it’s wasted money. Probe them with any other questions you have. Remember they want your business so get the answers you need.

Tip 4 – Ask your peers. If you have taken my Linkedin workshop then you should have joined many groups relating to your industry already. Ask these members which job boards they use, which they have found offered the most value/return and remember it’s quality not quantity. Which drove the best quality applicants to their role?

Tip 5 - If you work using an ATS (Applicant Tracking System) then you should be able to track where your applicants are coming from. This will enable you to forget those that aren’t working and concentrate more on those that are. Incidentally if you don’t have an ATS you can check out Easy Web ATS here.

Tip 6 – Job seeker survey. Ask applicants that make it to interview which job boards they have been searching. It is likely that other applicants similar to them will be using the same ones.

 

Next Episode: The 7 Deadly Sins of Job Board Advertising

 

Random Tip:

Jing – Easy way to annotate anything and easily publish and share it. You can even record short videos up to 5 mins long. Once again it is free, although you can go premium.

Connecting with the right people

Thursday, 10 October 2013 00:00 Written by
Connecting with the right people

Strategy

First things first - Decide what your strategy is. Mine is to connect with everyone in the UK that I come into contact with. Yours may be different. Take some time to think about this. Whichever strategy you choose, the first thing you should do is connect to your current colleagues, this helps to build your network and leads to a wider variety of 2nd degree connections.

You can search for a company in the main search box which will then list the number of employees on linkedin and in turn deliver you a list where you can select who you want to connect to.

If you are connecting to someone who doesn’t visibly have a connection to you (such as a workplace) - and sometimes even if you do - Linkedin will ask how you know that person. It might be best to select we’ve done business together. Clicking “I do not know this person” simply leads to a rejection telling you that you should not add people that you do not know.

Past colleagues

Obviously as long as you didn't stick two fingers up when you left your last job, you might want to try re-connecting with past colleagues. This is also a great way to get those recommendations we talked about in the last post. The process is the same, simply search for them and ask to connect.

Connecting to Top Talent

It's only natural to want the best talent working for you. Linkedin is perfect for this. You can search for people currently doing the job that you have got a vacancy for in your area. You can ask to connect with these people, the likelihood is that they will be flattered that a company has taken the time to find them and grant you full access to their profile, where you can then gauge whether or not they are a right fit for your vacancy and company.

Tread carefully with this one. Linkedin can limit the amount of connections you can make, so if you appear to be making a large amount of connections in a short space of time they may look at it as spamming and temporarily limit your ability to connect. People can also report you if you are sending unwanted invites. Many people won’t bother to do this and just ignore you if they do not want to connect, however it is worth noting that if 3 people report you Linkedin will limit your account.

 

Random Tip:

Cakes & Youtube – Yes we love cakes here at EasyWeb HQ, as you can see on our FB page here. My wife is a semi-professional cake ninja, pretty much self-taught in a few months she has gone from novice to ninja making cakes like this http://screencast.com/t/qcMLcJxS and her secret is watching “how to” videos on Youtube (see: http://www.youtube.com/channel/HC2zE5jbjF5PA). Please note: Too much cake is bad for your health.

Why you should join Linkedin groups

Friday, 04 October 2013 00:00 Written by
Why you should join Linkedin groups

I will explain why you should be joining groups, which ones you should be joining and the benefits group membership can bring.

The main reason you should join groups is essentially you can message anyone within that group for free* – even if you are not connected to them. The 2nd reason is that it is a great way to keep up with the latest news in your industry. I recommend that you join the top 50 groups that are relevant to you and your industry. This will mean that you have access to the top talent.

Page 6 of 7